Poor old Haight-Ashbury.
Being exploited like crazy by the media and the bus companies!
Everybody jumped on it like a big piece of free cheesecake.
But of all the shifty schemes and scaly exploitations of the hour, the Monterey Pop Festival is the most nefarious.
We know from the outset it’s going to be a rip-off, but it’s galling to get ripped off by guys who are making millions of dollars doing “California Dreamin’.”
We’re the ones doing the dreaming, they’re the ones making the bread!
We already knew from friends in the Airplane and others that the principals of the festival, Lou Adler and Papa John Phillips of the Mamas and Papas, have something up their sleeves.
Nobody knows quite what, but we know from experience that somebody somewhere will be making money from all this free music and free love. . . .
It starts with John and Michelle Phillips of the Mamas and Papas coming to see us, representing themselves as fellow musicians who have also taken acid or maybe taken acid.
But whatever they’ve taken, they aren’t anywhere near as crazy as we are.
Or as naive.
Phillips is a musician whose group we respect, but why, we wonder, is he talking like that?
The hip malapropisms, the music-biz cliches, the fake sincerity.
We are soon to discover that once you get beyond the fur hat and the beads he is just like a goddamn L. A. slicko.
We all get the same vibe from him: he’s here to exploit the San Francisco hippie/love phenomenon by building a festival around us and Janis and Country Joe and Big Brother and Quicksilver and the Airplane.
The meeting is over on Fulton at the Airplane’s palace.
In spite of our misgivings we are led on because we aren’t big yet, we don’t have a hit record and the Mamas and the Papas are huge.
We never even hope to achieve the kind of success that the Mamas and the Papas have on AM radio.
Phillips has no idea what we’re about, and he doesn’t much want to find out.
For one thing, we’re asking too many embarrassing questions.
“Hey, brother,” he’s saying, “What are you guys so paranoid about?
“You’ve got us all wrong.
“You’re gonna dig this trip if you give it half a chance.
“You’re really going to flip when you hear who we’re bringing in: Jimi Hendrix, Otis Redding, and the Who, for starters.
“And we’re working on getting the Stones.
“Isn’t that right, Andrew?”
They’ve brought the Stones’ manager with them, the infamous Andrew Loog Oldham.
Sir F—ing Andrew himself!
We’re impressed, all right.
“Out the door and around the back, man, innit?” Oldham remarks dryly and proceeds to embark on an extravagant automotive metaphor.
“It’s a bit like a car, a festival.
“D’y'know what I mean?
“Well, unless or even if your engine is frozen up like a Swanson’s TV dinner, if you got the right ingredients it will still roll over.
“See what I mean, love?
“Only problem with a gig like this, that’s got its own momentum, is will it overheat?
“Y’know?”
As beguiling as it is being shined on by John and Michelle Phillips, cajoled by superpromoter Lou Adler, and, uh, talked to by the redoubtable Andrew Loog Oldham, Danny and I have to blow them off, which we do by saying we’ll think about it.
Time for Andrew and Lou Adler to drive back up the coast.
They drove down together and Andrew is still going on about it.
“Lovely drive,” offers Sir Andrew.
“Although the f—in’ waves were a bit overdone, didn’t you think?”
So just to make their trip back even more scenic . . . . we dose ‘em.
At this point nobody in Berkeley or the Haight wants anything to do with the Monterey Pop Festival.
Big Brother, Steve Miller, Country Joe and the Fish, Quicksilver.
They all turn them down flat.
The Airplane are down in L. A. finishing up their second album and therefore [are] more susceptible to the importunings of Adler & Co.
More righteous people get involved.
Paul Simon commits and tries to get us to do the same.
He comes out to San Francisco.
Jerry and I give him a tour of the Haight and Golden Gate Park, up to hippie hill, over to the Airplane mansion and Big Brother’s house.
We take him for a walk all the way down Haight Street from one end to the other and not a soul recognizes him.
We tell him what bothers us about the setup, the cast of rogues running the thing, etc.
All of which he grants, but then adds:
“Guys, we don’t have to get so hung up on the legalities; let the lawyers take care of that stuff.
“That’s not what’s going to be remembered about this festival — who got the Japanese rights.
“Without the Dead and the other San Francisco bands, Monterey will just be another Dick Clark production.
And besides, I only got involved because they told me you guys were doing it.”
In the next few weeks other heroes of ours start getting involved with the festival.
Derek Taylor, who’d been the Beatles publicist, becomes the press agent.
The Airplane sign on, and then some bands from San Francisco start committing.
The Byrds get involved.
We hear the Who and Hendrix are definitely coming, and how could we miss out on that?
And now Otis!
Gotta-gotta-gotta-gotta!
The damn thing is a steamroller.
LIVING WITH THE DEAD
Rock Scully and David Dalton
Pages 99 – 101
LA ROSA TRANSCULTURAL PACIFICAN HISTORY